Repeating the Same Message Dilutes It’s Value

This is the industry standard for information today. Repeat, repeat, repeat, the message so many times that at some point it will finally sink into the person’s mind, unless of course you are one of those who hears the message the first time, then turns off every next repetition. There is actually a negative term for this, which some people call numbness of frequency.

I really get tired at times of people and organizations that continually repeat the same message over and over again on commercials, marketing, their blogs, twitter, facebook and the like. I really like to get to know some of these people I read or follow on a more personal level, but when all they can do is continue to repeat their party line, whatever that is to them, in some ways it dilutes the message they are trying to send out.

Obviously the message is important but finding ways to provide some variety, or allow others to get a more personal view of themselves goes a long way to providing trust and value. Just a little variety once in a while would be great. I try to keep this in mind myself whenever I write anything so my message is more about what is going on with me personally, i really don’t think my readers, whoever they are, want to read about Auburn football every single time they see a post from me, and I would love to read some variety from those people who have none, just sayin.