It’s Friday, and since we didn’t go anywhere exciting today other than to drive over to Columbus, my Friday Feet pic is rather boring, but there were some “great” church signs along the way as usual.
I have a pretty additive habit-hobby of church sign reading, sometimes it’s just like train wreck TV, you just can’t turn away. It is, at least in the south, a method of communication for local churches, and for Christianity in general (a very very broad range version of general). Since we spend so much time contemplating, discussing, and meeting about communication in our staff meetings at my own church I have no doubt that many of the church signs I see and read are not accidental. Church signs represent as broad a range of Christianity as their are Christians, and it shows. I just wonder if they at least think about the greater message they are presenting to the drive-by sign reader. I’m sure not everyone reads every single church sign they drive by like I do, but still, what message are you trying to communicate to the casual non-church-goer reading your sign? I have nothing against any of these churches of course, I’m sure their all great churches… but the last 2-3 weeks I have driven by this one church they have had two different, negative signs, which drives me nuts, but I’m not on their communication team, so oh well.
Scott Fillmer 
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