I have always loved this clip from Friends where Chandler goes in and tries to “quit the gym” Everyone who has ever joined a gym like Gold’s Gym or President’s knows… it’s impossible to quit the gym, but today, it’s even harder to ignore Facebook than it is to quit the gym.
This week I started reading Tim Challies new book called The Next Story: Life and Faith after the Digital Explosion, which talks about how to balance our faith with the explosion of technology. Challies makes a great point to say right off, completely removing ourselves from all forms of technology is not what we are called to do, or as Challies puts it “there is no biblical reason to utterly separate ourselves from them“, but we must be disciplined and discerning.
We cannot run away from digital technology—mobile phones and computers and the Internet and television are likely to be with us in one form or another for some time. Nor would we necessarily want to run away from them. Certainly, not all technology is harmful or dangerous. Is there a way, then, to live virtuously, immersed in this strange new digital reality?
Today, Facebook has made it far more difficult to get away from than it ever was years ago, and I have tried for years to stay far far away from Facebook. The short of it is, if you are in business, work for a non-profit organization, or are part of any organized group at all, it’s almost impossible for you not to have a presence on Facebook. And if you don’t, your organization, peers, co-workers, and friends, do, and they will be exchanging ideas, planing meetings, and discussing the overall day to day business of the “group” whether you are there or not.
It’s not that you personally have to be in the know on every single piece of information that goes on in your organization, but where meetings and information use to be exchanged face to face, they now can (and are) easily take place between private Facebook groups and even the new Facebook messaging system. If you are not on Facebook, you are out of the loop at this point. They may not be a big deal to you at all, but it’s more than finding out who went where on vacation, it’s impacting the world within your sphere of influence.
Reasons You Can’t Ignore Facebook Anymore
- Facebook is Where EVERYONE Connects Now
This is basically everything Facebook has going for them in a nut shell, with 600 million people on Facebook, there is no other single organization that has more people connected and has a bigger area of influence. Yes there are far more than 600 million people in the world, but that is the single largest collection of people in one single organized area, and Facebook really hasn’t scratched the surface yet of what they can do, especially in China.
Facebook has been embraced collectively by people and groups all across the world that never agree about anything, everyone from churches to commercial organizations, to government entities, to even the Vatican.
- You’re Kids Are or Will Be on Facebook
Even if you don’t let your kids on Facebook yet, eventually they are going to go to college or get a job, and chances are they will end on Facebook, mainly because that’s where all their friends are. You don’t have to use Facebook to spy on your children but not knowing how it works or what Facebook is all about leaves you on the outside looking in. There are a thousand other things that go along with this but I’ll leave those points to someone who knows more about the subject at hand.
- It’s a Buy-in Method for Group Communications
Your church, non-profit, charity, company, softball team, any group of like minded people can and will meet on Facebook. I have spent several years trying to find a better communications method that didn’t include Facebook and, while there were many great options, buy in was difficult outside of Facebook. No one wants to learn a new system and keep up with something new when they are already on Facebook.
- Someone Else Will Speak For Your Organization
This is one of the biggest reasons to me. If you are not on Facebook as a company or organization, you are leaving a huge void that is going to be filled by someone, and probably not someone your organization has invested hours and hours in, like yourself, developing that organizational DNA. Eventually someone will make the “abc group” that represents your organization, and everyone on Facebook will join in and develop your presence for you. This is never a good idea. Your organizations has probably spent an enormous amount of time and energy into developing a specific marketing and organizational plan, why leave your business to the untrained masses where they can run wild with your image or passions, especially when it’s free?
- There Will Never Again Be a World Without Facebook
We are not going to wake up one day in a world before Facebook. It is best to learn and understand how Facebook functions and use it to our advantage than to ignore the single largest organization of people on the planet. This is an organization that started in February of 2004. It isn’t even 10 years old yet and it has 600 million users! It’s not a fad, it’s not a passing gimmick, it’s a privately held company, estimated to be worth over $50 billion.
I spent years trying to just ignore the Facebook monster, but in the end, it goes back to my first point, it’s where everyone is. I have thought about pulling the Facebook plug and deleting my account many times but there are many people I communicate with on a weekly basis that only communicate through Facebook. Some people are ok with just not communicating, but if part of your job includes “communication” of any kind, I don’t see how you operate without Facebook, even if it’s just a user ID.
So there it is, my Facebook rundown. This really only scratches the surface of what is Facebook. I can’t imagine the influence Facebook with have in another 5 years when they have 2-3 billion users. As with all technology, there are things about Facebook that aren’t cool, and aspects that enable great connectivity with other people. Learn how to use Facebook, understand the privacy issues that go along with being on Facebook, but don’t ignore Facebook because you don’t understand it.